Soft2Bet Innovation and Technology in the Modern iGaming Industry

The global online gaming industry has evolved rapidly in recent years, driven by technological innovation, regulatory development, and increasing demand for interactive digital entertainment. Operators now require powerful platforms that not only deliver games but also provide engaging player experiences and advanced operational tools. One company that has become widely recognized for delivering such solutions is Soft2Bet.

Soft2Bet has built its reputation as a technology-driven iGaming company that develops platforms, tools, and services for both online casino and sports betting operators. By combining advanced gamification systems, scalable infrastructure, and regulatory expertise, the company supports operators across multiple regulated markets.

This article provides a complete overview of Soft2Bet, including its background, technology, gamification platform, gaming brands, and the role it plays in the modern iGaming ecosystem.

Table of Contents

What is Soft2Bet?

Soft2Bet is a global iGaming technology company that develops and delivers innovative solutions for online casino and sports betting operators. The company focuses on creating platforms that enhance player engagement, improve retention, and provide operators with the tools needed to manage successful gaming businesses.

Soft2Bet operates in two key areas:

B2B Solutions: Providing platforms and technology for gaming operators
B2C Operations: Running its own consumer-facing gaming brands

Through this dual approach, the company gains insights from both the operator and player perspectives, allowing it to refine its technology and improve platform functionality.

Core Technology Capabilities

Soft2Bet provides a wide range of technological solutions within the iGaming ecosystem, including:

Online casino platform development
Sportsbook integrations
Player engagement tools
Gamification technologies
Payment integrations
Managed operational services

These systems help operators launch and maintain competitive gaming platforms while delivering engaging experiences for players.

Background and Founding Vision

Soft2Bet was founded in 2016 by Uri Poliavich, who set out to create a technology-driven company focused on innovation in the online gaming sector. The goal was to develop next-generation products that would enhance player engagement while helping operators grow sustainably.

From its early stages, the company focused on building scalable infrastructure and incorporating new technological approaches to player engagement. Over time, Soft2Bet expanded its presence in several regulated markets and developed its own portfolio of gaming brands.

Today, Soft2Bet employs more than 100 professionals working across product development, technology, compliance, customer support, and operations.

Key Milestones in the Company’s Growth

Several milestones highlight the development of Soft2Bet:

Founding of the company in 2016
Expansion into regulated gaming markets
Development of the MEGA gamification solution
Launch of multiple consumer gaming brands
Creation of Soft2Bet Invest to support industry innovation

These developments reflect the company’s focus on technological innovation and sustainable growth within the iGaming sector.

Global Presence and Regulatory Compliance

Soft2Bet operates under 19 licenses across 11 jurisdictions, reflecting its commitment to regulatory compliance and responsible gaming practices.

Key licensed markets include:

Denmark
Ontario (Canada)
Romania
Sweden

Operating within regulated environments requires strict compliance with legal frameworks, consumer protection standards, and responsible gaming policies.

To maintain these standards, Soft2Bet has established specialized teams responsible for:

Regulatory compliance
Fraud prevention
Player protection
Risk management

These teams ensure that gaming platforms operate transparently and responsibly while meeting the requirements of gaming authorities.

Soft2Bet MEGA: A Gamification Solution for Player Engagement

What is the MEGA Platform?

The Motivational Engineering Gaming Application (MEGA) is Soft2Bet’s gamification solution designed to improve player engagement and retention through interactive gameplay mechanics.

Launched in 2023, MEGA integrates directly into casino and sportsbook platforms to create a more interactive and rewarding gaming experience.

Rather than functioning only as a technical engine, MEGA is designed as a complete engagement solution that connects gameplay, reward systems, and user progression.

Gamification in Online Gaming Platforms

Gamification systems help platforms increase player engagement by introducing elements such as missions, achievements, rewards, and progression systems.

Impact of the MEGA Platform

The MEGA solution has demonstrated measurable improvements in engagement metrics:

4× increase in player screen time
65% increase in Net Gaming Revenue (NGR)
50% increase in deposit amounts
45% increase in Average Revenue Per User (ARPU)

These results show how well-designed gamification systems can influence player behavior and platform activity.

Key Features of MEGA

The MEGA solution offers a variety of customizable gamification tools.

Gamification Mechanics

Operators can implement several engagement features, including:

Player avatars
Collectible items
Achievement systems
Mission-based rewards
City-building gameplay mechanics

Personalization Features

The platform also allows operators to tailor experiences through:

Player segmentation
Personalized reward systems
Intelligent bonus triggers

Flexible Integration

MEGA is designed for easy integration with casino and sportsbook platforms, allowing operators to adapt gamification strategies to different markets and player demographics.

B2C iGaming Brands Operated by Soft2Bet

In addition to providing technology solutions, Soft2Bet operates several online gaming brands designed for specific regulated markets.

Each brand offers localized features and tailored gaming experiences.

Soft2Bet Brand Portfolio

The company currently operates several consumer-facing platforms:

Betinia – Denmark and Sweden
Campobet – Denmark and Sweden
Tooniebet – Ontario, Canada
Quickcasino – Sweden
Don.ro – Romania

These platforms are designed with:

Local language support
Market-specific promotions
Diverse game libraries
Integrated payment options

Localization allows each brand to meet the expectations and preferences of players within different regions.

B2B iGaming Operator Solutions

Soft2Bet also provides comprehensive platform solutions for operators that want to launch or scale their online gaming businesses.

Turnkey Platform Infrastructure

The company offers a complete platform environment that includes:

Casino game integrations
Sportsbook functionality
Player management systems
Payment integrations
Compliance tools

These solutions allow operators to launch gaming platforms efficiently while maintaining regulatory compliance.

Core Platform Components

Soft2Bet’s ecosystem includes several key components.

Player Account Management System

The Player Account Management (PAM) system handles:

Player registration
Identity verification
Payment processing
Responsible gaming tools

Casino Integration

Operators gain access to a large library of casino games supplied by multiple game developers.

Sportsbook Integration

Sports betting platforms can integrate with the system to offer a wide range of betting markets and live events.

Managed Services

Soft2Bet also provides operational support services such as:

Customer support
Risk management
Compliance monitoring

These services help operators maintain efficient platform operations.

Gaming Portfolio and Platform Capabilities

Soft2Bet offers access to an extensive gaming ecosystem that supports diverse player preferences.

Key platform capabilities include:

More than 12,500 games from various providers
Over 1 million live events annually
Support for 20+ languages
70+ payment methods

These features allow operators to create gaming environments that serve a broad international audience.

Soft2Bet Invest: Supporting Innovation in the Gaming Sector

In July 2024, Soft2Bet introduced Soft2Bet Invest, a €50 million iGaming Innovation Fund designed to support innovation within the gaming industry.

The fund focuses on supporting entrepreneurs and companies working on new technologies in the iGaming and casual gaming sectors.

Goals of the Initiative

Soft2Bet Invest aims to:

Encourage technological innovation
Provide financial support for new projects
Offer business guidance to entrepreneurs
Support the development of new gaming technologies

In September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at the SiGMA East Europe event.

Responsible Gaming and Player Protection

Responsible gaming practices are a central part of Soft2Bet’s operational framework.

The company implements a range of measures designed to protect players and maintain a safe gaming environment.

Responsible Gaming Measures

Soft2Bet focuses on:

Monitoring player activity patterns
Detecting potential fraud
Implementing player protection tools
Maintaining strict regulatory compliance

Dedicated teams oversee compliance processes and ensure that gaming operations meet regulatory requirements across all licensed jurisdictions.

Industry Recognition and Awards

Soft2Bet’s technology and product development have received recognition from major gaming industry organizations.

Notable Awards

Global Gaming Awards EMEA 2025

Executive of the Year – Uri Poliavich
Platform Provider of the Year
Product Launch of the Year (MEGA platform)

Other industry awards include:

iGaming Sword Award 2023 – Turnkey Supplier of the Year
Platform Provider of the Year – Global Gaming Awards EMEA 2025
Product Launch of the Year – Global Gaming Awards EMEA 2025

These recognitions highlight the company’s contributions to technology development and platform innovation within the iGaming sector.

Video: How Online Gaming Platforms Work

The video above explains how modern iGaming platforms operate and how technology providers support casino and sportsbook operators.

Conclusion

The iGaming industry continues to grow as technology, regulation, and player expectations evolve. Companies that combine innovation with responsible operations play a significant role in shaping the future of online gaming.

Soft2Bet has established itself as a technology provider and gaming operator that focuses on platform development, gamification, and scalable solutions for the global gaming market.

Through its MEGA gamification solution, operator platforms, consumer gaming brands, and innovation initiatives such as Soft2Bet Invest, the company contributes to the ongoing development of the digital gaming ecosystem.