How Professional Video Production Drives ROI for Small and Mid-Sized Businesses
Looking for a way to get ahead of your competition?
Video production services are the secret weapon for small and mid-sized businesses seeking to gain an edge online.
Statistics prove it.
Video content is everywhere online and across all social media platforms. Business content that incorporates video has significantly better engagement, conversion rates, and search engine rankings than that that doesn’t.
But wait – there’s more:
If you take a deep dive into the video production ROI statistics, the potential for strong, sustainable ROI gets even clearer.
A mere 30-second marketing video produced by professionals like Chocolate Films can get your message across to a whole new audience.
Marketing video content comes in all shapes and sizes, and each type has its own advantages. When you work with professional video production companies, they can help you craft video content to your precise specifications to create the most value and the best ROI.
Let’s cover exactly how in this guide:
- Why Video Production Services Matter for Growing Businesses
- The Real ROI Behind Professional Video Content
- Types of Videos That Drive the Best Results
- Making Video Production Work Within Budget
- Measuring Video ROI the Right Way
- Getting Started with Professional Video
Why Video Production Services Matter for Growing Businesses
Video production has become an essential marketing tool for businesses that want to stand out.
Why?
Simple. Video content engages audiences in ways that text or static images never will.
Prospective customers who find your website landing pages with professional video content tend to stay longer on those pages. They engage with the content more. And most importantly…
They become paying customers.
Working with expert video production companies like Chocolate Films gives businesses access to the talent and equipment needed to create high-quality content that actually converts.
Professional video production services produce high-quality, polished content that builds trust and authority in the minds of potential customers.
Picture this:
A poorly produced video with bad audio, shaky camerawork, and amateur editing. Yikes. Now picture a potential customer seeing that on your business website or social media.
It makes them doubt the quality of your product and service offering.
Professional video production is an investment that pays for itself in trust and credibility.
The Real ROI Behind Professional Video Content
I promised numbers so here we go. To growing businesses, ROI is everything. And when it comes to ROI and video content production services, the data speaks for itself.
According to research, 90% of marketers are using video content in their marketing strategies. And this impressive number is not by chance. Video is currently the best online marketing content available for growing businesses.
Hang on tight – there’s more good news:
The businesses using video content on their websites are getting the results. Websites featuring video see an average conversion rate of 4.8% against 2.9% for sites without video content.
Small margins? Think again.
For a business with hundreds of visitors each month, this little difference can make all the difference.
Businesses that work with video production companies to make this content get these results because:
- Professional video content production services explain products and services clearly.
- Video content builds trust and an emotional connection with viewers.
- It provides instant authority and expertise.
- Professional video content drives action through storytelling.
Fun fact:
Professional video content ROI goes beyond actual direct sales. Brand awareness, trust and long-term viewship follows professional video production.
Types of Videos That Drive the Best Results
Not all videos are created equal in terms of ROI. Savvy businesses know to direct their video production budget to content types that show the most measurable results.
Product Demonstration Videos
Product videos show off your products in action. These videos give your potential customers an in-depth look at exactly what they will be getting when they order or buy your products.
Clear, concise product videos answer all of the common customer questions with one easy-to-digest visual.
Customer Testimonial Videos
There’s no magic like social proof when it comes to sales. Customer testimonial videos are powerful tools for building trust with potential customers faster than any words or pictures.
Customer testimonials convert because the potential customer identifies with the one giving the review.
Explainer Videos
Explainer videos are an excellent content choice if your business sells complex products or services. Explainer videos take complex topics and break them down into easily understandable and digestible visual content.
According to research, 91% of consumers have used explainer videos to learn about products or services before. That’s just about everyone.
Brand Story Videos
Brand story videos are great for creating emotional connections with customers. Brand videos take the “why” of a business and transform it into a format that prospective customers can connect with at an emotional level.
Brand story videos are a great equaliser for small and mid-sized businesses when competing with larger competitors.
Making Video Production Work Within Budget
Warning
Most small and medium-sized businesses are about to make a major mistake.
They think video production services are way out of their budget range. But guess what?
Professional video content production services have packages at every price point.
The secret to working video production into any budget is to start with a clear content strategy and production goals.
Best practices:
Smart businesses get video production results by following these steps:
- Setting clear business goals
- Matching content types with those goals
- Producing a few highly impactful videos
- Tracking results and adjusting strategy.
Quality over quantity is the key to video content ROI. One single professional video that converts viewers into buyers is worth ten poorly produced videos that nobody watches.
Bonus tip:
Reach out to your video production services company about special packages and service levels. Most professional video production companies have packages geared towards small and mid-sized businesses.
Measuring Video ROI the Right Way
Slapping together a few videos and hoping that they will somehow work is not a video production service strategy. Successful businesses measure carefully to get the most bang for their video bucks.
Important metrics to track include:
- Total view count and watch time
- Click-through rates
- Conversion rates
- Leads generated
- Attribution to direct sales
Set up clear tracking and measurement before you start your video production campaign. With hard data, you can see exactly what works and what needs adjusting.
Professional video production services have teams that can help guide distribution and measurement strategies. Leverage that expertise to get the most value out of your investment.
Getting Started with Professional Video
So now it’s your turn. Get ready to harness the power of professional video content production to deliver solid ROI.
Jump in with these steps:
First, define what you want viewers to do after they watch your videos. Purchase a product or service? Sign up for a newsletter? Book a free consultation?
Then, research video production companies that specialise in working with your industry and business size. Search for video portfolios that showcase quality and diversity.
Thirdly, dip your toes in and then scale up as you see the positive results come in. The growing number of successful businesses in the current market landscape is those who continue to treat video content as an ongoing investment and not a one-off campaign.
Wrapping Things Up
Professional video production services for small and mid-sized businesses is not a “nice to have” investment. It’s a “must have” for better ROI.
The data proves it.
Businesses with video content have higher engagement, better conversion rates, and more online authority.
Quick recap:
- Video content outperforms both text and pictures in engagement and conversion.
- High-quality production is the key to trust and credibility.
- There are several different video content types, all having their individual ROI advantages.
- Success comes from careful tracking and results-based adjustment.
- Video investment can work with any budget.
The current businesses succeeding online have one thing in common, professional video content. The questions are not whether or not video production services deliver ROI…
The question is now how long will it take for your investment in professional video to start to pay for itself.
